Download E-books Touchpoints: Auf Tuchfühlung mit dem Kunden von heute PDF

By Anne M. Schüller, Sabina Godec, Gilles Karolyi, Gabal

Das Social net hat die artwork, wie wir company machen, für immer verändert. Viele neue "Momente der Wahrheit" zeigen dem Kunden heute, used to be die Versprechen eines Unternehmens taugen.

Anne M. Schüller, die Expertin für kundenfokussiertes administration, stellt in diesem Hörbuch die beiden wichtigsten operativen Instrumente des Touchpoint Managements vor: das Kundenkontaktpunkt-Management und das Mitarbeiterkontaktpunkt-Management. Sie zeigt pointiert und verständlich, wie Unternehmen einerseits die wachsende Zahl der Offline- und Online-Touchpoints, der Kundenkontaktpunkte, verknüpfen, um Geld zu verdienen, und wie sie andererseits Kunden und Mitarbeiter mit ihren Ideen und Meinungen aktiv involvieren, um Exzellenz zu erreichen.

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